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Reichenbach said of her call with the Instagram representative. “He had his spiel that he had to go through,” Ms. Suddenly, out of nowhere, someone was offering one-on-one advice. Reichenbach has more than 78,000 Instagram followers - a sizable audience, but nowhere close to the millions who follow the platform’s biggest stars. In October of last year, Rachel Reichenbach, an artist and college student in the Bay Area, got an email from Instagram - specifically, from a human being at Instagram who was offering to help her expand her audience.
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